I used to be in marketing before I became a product manager. One of the earliest lessons (thru feedback) that I learnt was that while writing customer facing copies one should always talk about the value that customer will get rather than writing about the feature that the team has shipped. Both are technically same but the way they are phrased are different.
Features vs Value
I used to be in marketing before I became a product manager. One of the earliest lessons (thru feedback) that I learnt was that while writing customer facing copies one should always talk about the value that customer will get rather than writing about the feature that the team has shipped. Both are technically same but the way they are phrased are different.