I wrote about Fogg’s behavior model in the previous post. It is also an effective model when we think about building B2B products or features in B2B products. The reason I want to write specifically about B2B products is because B2B products have multiple personas with varying privileges using the same product. So, one needs to be careful when adding a CTA that might or might not be useful to certain personas.
Using Fogg behaviour model in b2b products
Using Fogg behaviour model in b2b products
Using Fogg behaviour model in b2b products
I wrote about Fogg’s behavior model in the previous post. It is also an effective model when we think about building B2B products or features in B2B products. The reason I want to write specifically about B2B products is because B2B products have multiple personas with varying privileges using the same product. So, one needs to be careful when adding a CTA that might or might not be useful to certain personas.