A 2011 study found that subjects were willing to pay 63% more for furniture they had assembled themselves than for equivalent pre-assembled items. That is what is known as Ikea effect. It is an interesting study which tells us that we put more value to things that we have been involved in building or thinking of. It made so much sense because every time I build/fix something with
Ikea effect
Ikea effect
Ikea effect
A 2011 study found that subjects were willing to pay 63% more for furniture they had assembled themselves than for equivalent pre-assembled items. That is what is known as Ikea effect. It is an interesting study which tells us that we put more value to things that we have been involved in building or thinking of. It made so much sense because every time I build/fix something with