Joe Jayanth

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Have you heard of BJ Fogg?
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Have you heard of BJ Fogg?

Joe Jayanth
Jan 19
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Have you heard of BJ Fogg?
joejayanth.substack.com

BJ Fogg is a behavior scientist and is known for ‘BJ Fogg’s behavioral model’. The model is pretty simple to understand and yet one of the most mind blowing things I’ve come across. Simply put, any behavior happens when three things come together at any moment. The three things are motivation, ability and prompt.

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