Product Management

Where I share the lessons learnt and learning in 10+ years of product management

I wrote about Fogg’s behavior model in the previous post. It is also an effective model when we think about building B2B products or features in B2B…
Define the finish line before the start.
The value that you get or perceive to get is the ‘perceived value’ and the value that the business delivers you is the ‘delivered value’. You ask…
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As a product manager, I am responsible for a part of a product in an organization. My team and I are always working on something critical with respect…
I used to be in marketing before I became a product manager. One of the earliest lessons (thru feedback) that I learnt was that while writing customer…
Here is my list of 5 tools that I use regularly at my job as a product manager. 1. Confluence Confluence is my go to tool for any writing work. In a PM…
Today I went to a pet shop, to get some aquarium plants for my fish tank. I've gone to other pet shops in the past but I always found it hard to get…
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