I quit Facebook and Instagram 8-10 months back. I miss those now because I realized that those are great distribution channels. Half my blog visits come from people clicking on WhatsApp status messages (who would’ve thought!). Now I am planning to get back on those channels just so that I have more distribution power.
At the same time, it is important to call out that as much as those channels are useful for creators to distribute their content, it is equally (if not more) bad for the ‘consumer’ persona, the definition of which is in one of my previous posts. So if you are a consumer, try to get to the creator side. Start creating, be it writing or podcasting or video, just do it. At least that way you can justify being on social media!
So, how does one become a creator from a consumer. Start publishing(written, voice or video). What should you publish? In my experience, you can choose to publish
A subject in which you are an expert (relatively). You might think you are not, but just try to observe yourself when you meet your friends or colleagues at work. There will be subjects that you speak the most in the table with a lot of energy. It could be about the best phone in the market or climate change or pop culture or religion or opinion on some topics. Don’t underestimate yourself by saying I only know better than my friends, the world doesn’t need my knowledge. There will always be someone (even one more person) who might benefit from your sharing your knowledge. Experts become experts by sharing what they know and then continually adding more knowledge to that subject.
The subject that you learnt recently. It might be a book you read and you had an enlightenment on OKRs or history of a culture/nation or Korean food. It could be you set up a fish tank and want to share how easy it is to do that… etc. When you share what you learnt, your understanding of that topic only increases. Gradually, you will belong to previous category (point 1).
Just publish, don’t worry about what the world will think, because by the time the world notices you, you would have become great at it. It all starts by starting it.
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